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ABOUT
Avri is... the Brand Director (at SoChi LLC), Clothing Designer (at Marque De Bijon LLC), Web/Graphic Designer(at Bijon Group), and Record Producer (at Avi-Tone Productions).
Avri's professional career begin in the summer of 2002, founding a widely successful Public Relations & Branding Agency; SoChi with Derrick N. Green M.Ed. & DJ James "Jay-iLLa" Davis. At So Chi, Avri handles the roles of Creative Director and Brand Director, designing all marketing and brand strategies for the company and clients projects. SoChi Client List includes: SonyBMG, Mecca Clothing, Interscope Records, The Luol Deng Foundation, Target Hope, Swish Dreams, Convey Brand Foundation, The Red Pump Project, Lucid Life Works, DuSable Museum, Arista, Crocodile Lounge LLC., Aliza, Bombay Sapphire, J Records, tgiFRESH Charity Event Series, Don Julio, and Bacardi USA.
Through Avri's passion for building memorable client experiences at SoChi, he develop a boutique online magazine , LeRockBox Online Magazine. LeRockBox aims to give it's viewers a fresh online take on music, fashion, and art culture. Because of it's true-to-form quality over quantity approach since its inception in 2007, LeRockBox receives an average of 15,000 viral hits a day to the site. LeRockBox also features an internet radio station http://radio.lerockbox.com embedded into the site. LRB Radio available for both iPhone and Android users as well, offers a select mix of Hip-Hop, Soulful House, Alternative and Top 40. Designed for the true music lover. Programming on this Radio station includes, Jay-iLLa Weekly Live DJ Set, The Lounge Talk Radio, DJ Bornswift's Groove Theory Soulful House Set, and Revolving Door Poetry Set.
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Posts
Man! After this brunch will never be the same for me. #firre #everydaypeople #brunch @chefroble (at Untitled)
Educators from all over the country engage in on our “Create Your Own Pop-up MakerSpace” Workshop… #DML2014 #SteamStudio (at Digital Media & Learning Conference - 2014)
It’s not the Bulls but it will do… #garden #housethatrussellbuilt #celtics #goldenstate (at TD Garden)
Did some sightseeing after my meeting at Northwestern today….. Name that John Hughes movies? (at Village of Winnetka)
I can’t even lie this album was truly groundbreaking. And for the first time it felt like the world knew, understood, and honored how us kids from the south side of the chi celebrated the hip hop culture. Salute to the 10th Anniversary #collegedropout #kanyewest
Get Ready! Black Friday Sale 50% - 60% off at http://shop.bijon.us #blackfriday2013 #smallbusiness #blackfriday
Got upgraded to the SE by @Nike, let’s see if this joint is as accurate as they say it is… So far it won’t sync to nike connect, sooo that’s not a good sign…
Still in rotation 20 years later. #Salute #MidnightMarauders #36chambers #Tribe #atcq #WuTang
Live now The Lounge ft. @chiggady @kdotbeenhot @KevKlassix @MissJenkins @memobrown4 @ChellzIsWinning TUNE-IN http://radio.lerockbox.com (at The Lounge - http://radio.lerockbox.com)
Tomorrow at 5:30pm catch “The Lounge” on radio.lerockbox.com if you missed the last ep. check it out at http://bit.ly/150toXa (at The Lounge - http://radio.lerockbox.com)
Currently #LRBLounge @allegradolores @chellziswinning @dmjbasic @nextbyraphael @chichiggs @bgrzb http://radio.lerockbox.com (at The Lounge - http://radio.lerockbox.com)
Live now The Lounge on http://radio.lerockbox.com ft. @chichiggs @nextbyraphael @bgrzb @dmjbasic @kevklassix @chellziswinning @allegradolores #LRBLounge #lerockbox #talksshow #LRBRadio (at The Lounge - http://radio.lerockbox.com)
New Bijon Premium Made In Chicago tees now available on http://www.bijon.us xs-5xl #bijon
9.27.13 #VideoSoul #tgiFRESH #tantrik #RainbowPushELC RSVP is now open: http://www.tgifresh.us/enter/rsvp-2/ (at Tantrik)
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Tracks
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Photos
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Tweets
- Why do the WNBA jerseys look like Nascar?
- I'm at Doc B's Fresh Kitchen (Chicago, IL) w/ 2 others http://t.co/HNL1vlrqy8
- Blue Note Jazz Style Challenge with the @hivefashion yungins at @sirandmadame #HiveBuzz #CCOL… http://t.co/AXoBbC05i7
- Just posted a photo http://t.co/yjUyIbNS6y
- Matilda is like the champagne of beers…
- #AsWeProceed (@ ROOF on theWit w/ 2 others) http://t.co/k6ScsCiM8A
- #Cheers (@ Ceres Cafe w/ 5 others) http://t.co/f3YfzMUjP8
- Sometimes you just wanna rock a clown nose, I guess... 😕 http://t.co/myMDLlaejy
- Everytime I see a Kia Soul pass, I look to see if a hamster is driving, haha
- What better way to spend the fourth, than with America's favorite pastime... #4thofjuly… http://t.co/D24Gy46m1P
- Ppls obsession with "being up on" something no1 else is or being invited to an event that the general public cant access is hilarious to me
- RT @skip336: I didn't want to call the ambulance because of TMZ..? http://t.co/52xCPWGWlT” 1 for the road...
- You know, BET is genius… they purposely put Jay & B at the end of the show. Cause we all know thats what folks are really tuning in for...
- Man! After this brunch will never be the same for me. #firre #everydaypeople #brunch @chefroble @… http://t.co/PElRHqUyJf
- Everyday People Brunch yadig #everydaypeople (at @UntitledChicago w/ 3 others) http://t.co/P0dqk3xu3P
- I'm at Tavern on Rush (Chicago, IL) w/ 3 others http://t.co/1RIsxkzjGY
- Ghostbusters. #MoviesInThePark dope after work situation. @ Jay Pritzker Pavilion http://t.co/spInIrmmFS
- #InCaseUdidntKnow RT @TheSIRofSMC: Vegans always tell you that they're are vegans. Even if u don't ask. Even if u're not talking about food.
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Posts
- Jul 17, 14
A French brand created by friends, LES (ART)ISTS made its first splash with a range of tees that were equal parts high-fashion parody and homage to one’s favorite designers. Now, the label returns bigger and bolder than ever with a new collection of graphic-driven woven shirts for Spring/Summer 2014. In either red plaid flannel or baseball-style oxford options, the designs feature the names and years of birth of designers or artists on the back of each garment, resulting in playful homages to some of the biggest names in the business.
- Mar 03, 14
Currently #LRBLounge TUNE-IN http://radio.lerockbox.com @bgrzb @kdotbeenhot @kevklassix @chellziswinning @confu_cious @iknowred @nextbyraphael – see more
- Jan 10, 14Ronnie Fieg’s latest collaboration with Puma, the Disc Blaze Coat of Arms in tangerine/black colorway with black and white cement sole. #fresh #instagood – see more
- Nov 07, 13
Topics:
- Racism & Halloween Costumes
Relationships
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Why are people with no relationship experience the first ones trying to give relationship advice?
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“As long as your honest with a woman, you should be able to do what you want to do… If you want to cheat, cheat…” <<< the viewpoint of Vawn from the BRAVO show New Atlanta and the backlash:
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Erica’s Response: eleeneal@lerockbox Super late; but I’m going to throw this in anyway. Regarding women and status: We have been told that men are *things* to catch, keep and train. This turns attaining and maintaining a relationship into a high-stakes sport. When people (men & women) treat each other like a person to meet, discover and grow with… Competition (pressure), status and all the crap goes out the window. What’s left is room for healthy/positive relationships to take root. #twocents #twosense
Politics
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Affordable Care Act
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Problems with the website healthcare.gov: http://politicalticker.blogs.cnn.com/2013/10/26/healthcare-gov-glitches-at-center-of-weekly-addresses/?iref=allsearch
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Media backlash
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Media Distraction or Real Issue.
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Is the website the end all be all for folks trying to get healthcare?
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SNL on Obamacare
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Current Events
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Jay-Z and Barneys profiling
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http://www.usatoday.com/story/life/people/2013/10/26/jay-z-barneys-profiling/3273107/
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Racial Profiling in Retail Stores – Let’s talk! Have you been? What should be done on the person that’s getting profiled side? boycott the stores? Speech out?
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Math Teacher Killed: http://www.cnn.com/video/data/2.0/video/crime/2013/10/25/tsr-dnt-lemon-danvers-student-teacher-alone-before-murder.cnn.html
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Kanye’s latest interview, How do we feel now? after seeing it, compared to the BBc Interview:
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Chris Brown Arrested:
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Is he getting a bad rap and folks are just aiming for him or does the brother have a problem?
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TD Jakes & Tyler Perry Church scene
New Music Review
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“Feel Good” by The Internet
- Oct 14, 13
Topics:
- The current U.S. Government Shutdown
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Do you have a job or a career? Is the comfort of the money from a good job really worth passing up the uncertainty of starting a passionate career?
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Forms of marriage. Is the traditional form of marriage dying? What's acceptable and unacceptable in today's relationships.
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Traditional v justice of the peace. What's the purpose?
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The evolution of “kickin it” in Chicago for the urban community: Is the club dying? The evolution of the day party. Why “we” now prefer bars. Etc.
download adobe photoshop cs6
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Can Single Women ever really “win”? (When to realize it might be you)
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Why is having a man consider a “win” for a woman?
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Are women still defined by their marriage and child status?
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Continuance on cuffing season: Who would you draft? Celebrities, athletes, talking heads etc
zp8497586rq - Sep 18, 13
- Sep 16, 13
Download Here are some of the topics that we covered:
1) Trayvon Martin: How did you feel about the verdict? What did you think about the criticism of Rachel Jentel (spelling)? What do you think of George Zimmermand and the state of race in America?
2) What about Trayvon being portrayed as a “menace/thug” vs miley or justin beiber just “exploring their character range” or “having fun”?
3) What are your thoughts on artists that have made it cool to disguise laziness in their work for “the next hot IT thing”? (Ie Kanye & crew or Miley Cyrus' “ratchet” persona)
- Purposeful to show the follower mentality: “I could stand here in a speedo and look like a fucking hero…”
4) Does the arrogance in artist/fighters/athletes attract you as fans or repel you?
5) Me Me Me Generation (time article: http://aflv.org/LinkClick.aspx?fileticket=9oRpYJDnhCw%3D ) what's the difference between the last couple of generations (baby boom, x)
6) Is Social Media the “New” resume/portfolio?
7) Is Cuffin Season real? How do we know it exists? How to tell you're only in a “temporary/convenient” relationship.
- Should a female in a new relationship situation question their partner “where is this all going?” Or should she go along with the flow?
- When to have the “where is this going conversation. How to start the conversation.
- At what point should you leave the old dip behind? What keeps a person going back to something that’s already been left before?
- Forms of marriage. Is the traditional form of marriage dying? What's acceptable and unacceptable in today's relationships.
- Traditional v justice of the peace. What's the purpose?
zp8497586rq - Aug 18, 13
Liveblog happenings will stream in this post.
Tue Aug 20, 2013 06:21 PM
Hurley Print Press #agendalv
Tue Aug 20, 2013 06:20 PM
Hurley Print Press #agendalv
Tue Aug 20, 2013 06:20 PM
Hurley Print Press #agendalv
Tue Aug 20, 2013 06:18 PM
Chocolate Nuts #libertyfairs #agendalv
Tue Aug 20, 2013 06:17 PM
#libertyfairs #agendalv
Tue Aug 20, 2013 06:14 PM
#libertyfairs
Tue Aug 20, 2013 06:14 PM
Billionaire Boys Club, display action #6 #libertyfairs
Tue Aug 20, 2013 06:13 PM
Space Code Wheel Billionaire Boys Club, display action#5 #libertyfairs
Tue Aug 20, 2013 06:11 PM
Billionaire Boys Club, display action #4 #libertyfairs
Tue Aug 20, 2013 06:10 PM
Billionaire Boys Club, display action #3 #libertyfairs
Tue Aug 20, 2013 06:09 PM
Apollo 13 Billionaire Boys Club, display action #2#libertyfairs
Tue Aug 20, 2013 06:08 PM
Billionaire Boys Club, display action #1 #libertyfairs
Tue Aug 20, 2013 06:07 PM
More BK Circus #libertyfairs #agendalv
Tue Aug 20, 2013 06:06 PM
The Brooklyn Circus #libertyfairs #agendalv
Tue Aug 20, 2013 06:05 PM
Freedom Hall curated section of #libertyfairs#agendalv #bkcircus
Tue Aug 20, 2013 06:05 PM
A denim creation in action #Nudie #libertyfairs#agendalv
Tue Aug 20, 2013 06:04 PM
Nudie Jeans #libertyfairs #agendalv
Tue Aug 20, 2013 06:03 PM
Benson #libertyfairs #agendalv
Tue Aug 20, 2013 06:02 PM
#libertyfairs
Tue Aug 20, 2013 06:00 PM
Make your make… #libertyfairs #AgendaLV we stopped by Agenda today and we have to say, their giving Project a run for their money…
Sun Aug 18, 2013 03:06 PM
zp8497586rqzp8497586rq - Jul 16, 13
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Jean-Michel Basquiat may have died at age 27, but the Brooklyn-born artist remains one of the most original of his generation and an acutely relevant figure some 25 years after his passing. Following an exhibition of his work in Chelsea earlier this year, Gagosian Gallery is playing host to a selection of Basquiat’s paintings for the first time in Hong Kong. The artist was born in 1960 to a Haitian father and Puerto Rican mother and left his Brooklyn, New York home at the age of 15. Taking to the streets, he began a tragically short career that started with graffiti scrawled on downtown Manhattan walls — usually under the name of SAMO — and culminated in solo shows in galleries around the world. Basquiat’s work, meanwhile, earned praise and critical acclaim for its fusion of drawing, painting and poetry and its ability to balance aesthetics with acerbic commentary on the harsh realities of race, culture and society. Here’s a look at the Jean-Michel Basquiat exhibition at Gagosian Hong Kong, which began on May 21 and will run until August 10; browse the images above for a peek or drop by the address below should you be in the area. Gagosian Gallery
7/F Pedder Building
12 Pedder Street, Central
Hong Kongzp8497586rq - Jul 16, 13
In part one (15 minutes) of an exclusive four-part interview with BBC Radio 1’s Zane Lowe, and Jay-Ztalk about the making of Holy Grail… Magna Carta. Arriving early for the interview held at the historic Abbey Road Studios, Jay-Z spoke about his four-day argument with Kanye West, falling out withTimbaland, and the making of the single BBC from his new album. The four-part interview will be broadcasted publicly across Monday-Thursday (7-9 p.m.) this week during Zane Lowe’s Radio 1 show.
Over the week Jay-Z will discuss Fame (Tuesday), Business and Politics (Wednesday) and Family (Thursday). Listen live on BBC Radio 1 this week. A preview of the interview can be seen here.
zp8497586rq - Jun 30, 13
American artist Jeff Koons has teamed up with French luxury champagne maker Dom Perignon. For the collaborative project, Koons produced a scaled-down version of his Balloon Venus sculpture, conveniently featuring space for a bottle of Dom in the center of the piece. The special edition sculpture will be sold in a set with a bottle of champagne and will retail for $20,000 USD through Gagosian Gallery. Strictly limited to a few hundred examples.
zp8497586rq - Jun 17, 13
Givenchy releases this gorgeous Double-Sleeved Leather-Stripe Cotton Bomber Jacket as part of the brand’s Fall/Winter 2013 collection. Utilizing a double-sleeve aesthetic, short leather sleeves are layered atop the jacket’s black cotton sleeves giving the jacket a Blade Runner-esque look. The jacket sports a premium black leather body with matching hood, along with zippered slit pockets, a zippered placket, and two stripes across the chest. The leather jacket is available now from MR PORTER for $2,330 USD.spy phone
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Videos
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Checkins
- Doc B's Fresh Kitchen100 E Walton St
- Sir & Madame Clothing938 N. Damen
- ROOF on theWit201 N State St
- ROOF on theWit201 N State St
- Ceres Cafe141 W Jackson Blvd
- Untitled111 W Kinzie St
- Tavern on Rush1031 N Rush St
- Rōti Mediterranean Grill33 N Dearborn St
- Diversey River Bowl2211 W Diversey Ave
- Jay Pritzker PavilionMillennium Park
- Mariano's Fresh Market1615 S Clark St
- Cooper's Hawk Winery & Restaurant15690 S Harlem Ave
- Simone's Bar960 W 18th St
- Taste of Randolph Street Fest900 W Randolph St
- Chicago Cultural Center78 E Washington St
- Ceres Cafe141 W Jackson Blvd
- Dollop Coffee & Tea343 S Dearborn
- DePaul University1 E Jackson Blvd
- Whole Foods Market1101 S Canal St, Ste 107
